About the job
We are a high-quality bakery chain keen to curve out a niche as the best bakery in East Africa by offering top quality products and wonderful customer experience. To support our growth plan, we are interested in an innovative marketer who can translate the brand’s vision into a marketing plan that meets the needs of our target market. If you live and breathe marketing and have a flair for marketing food products, we need to talk.
Duties & responsibilities:
Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door and own their implementation.
Grow business-to-business customer base by exploring new markets.
Oversee designing and production of marketing materials, both online and offline.
Measure and report on the performance of marketing campaigns.
Generate ideas for valuable and engaging content for our website and social media platforms that attracts and converts our target groups to customers.
Responsible for identifying and executing opportunities to improve our search rank for key terms at the top, middle, and bottom (branded) of our marketing funnel.
Visit outlets to evaluate implementation of marketing activities and outlet image in line with brand identity.
Event marketing: Actively source for participation in strategic events geared towards promoting brand awareness in targeted audience/ platforms.
Advise and coordinate with the advertising agency and other stakeholders to produce relevant content that meets the needs of both BBROOD and our audience.
Conduct regular surveys on customer service and satisfaction and give recommendations for improvement.
Must have affinity for food and flair for marketing food products.
Demonstrable experience in a similar role and a learning attitude.
Proven experience in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate consumption.
Ability to sell bakery products to other businesses.
Excellent written and oral communication skills with a love for great copy.
Good experience with data-driven SEO analysis and optimization.
BA/BSC degree in Marketing from a recognized institution.
Membership to a professional body such as MSK
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