Water is the foundation for quality of life. Powwater’s mission is to empower the world through sustainable safe drinking water. The transparency that comes with the water testing we do gives consumers the power to choose high quality and affordable water because after all water is life! At the click of a button, you will be able to order and enjoy high quality water at affordable prices delivered fast and direct to your doorstep. Currently based in Mombasa, we are a venture funded organization that is already having a great impact on communities across the world.
About the role
Powwater is looking for an insanely creative Digital Marketing Associate to tell our story to the world on our digital platforms. The ideal candidate will interact directly with customers developing and implementing a digital marketing strategy to promote Powwater’s product through our social media platforms and other communication resources. You are a life-long learner who keeps abreast of the latest trends in digital marketing. You will work closely with the senior management of the company and will play a pivotal role in shaping the company’s future.
Support Powwater’s customer acquisition strategy in Kenya – help us grow!
Responsible for performance marketing and able to deliver and achieve key performance metrics set by management
Responsible for Increasing App and Social Media traffic, conversions, revenue, transactions etc
Design and create compelling & creative designs for digital assets
Create and manage social media content calendar and manage social media channels.
Manage digital advertising campaigns (Facebook, IG, Twitter, GDNs, etc) Set up conversion,pixel, and event tracking on the website and across various digital platforms
Growth hacking ability to grow SEO traffic exponentially.
Conduct research on market trends brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
Grow & Manage Affiliate marketing channels e.g. Influencers and other brand partnerships
Execute various tactical and strategic campaigns by creating a marketing calendar.
Coordinate with customer acquisition teams on on-ground marketing activities through social media live participation and graphics in support of events
Stay updated with latest and emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
You eat, live, breath date – well versed analytics and numbers.
Analyze competitor activity
Be an expert in creative digital marketing and managing multiple campaigns, understanding ROI and other key metrics.
Experience running growth experiments and developing strategies across social media and digital marketing areas
Proven analytical, business planning, and excellent time management skills – exhibit the ability to navigate ambiguity, juggle multiple tasks, think independently, and problem solve like a boss.
Excellent storytelling skills – you’re a gifted writer with a strong creative eye – you’re able to tell the stories and create posts/ads that will appeal to our customers and partners, and you do so in a compelling way to build our brand.
Be well connected, you know who the cool cats are and how to get our app in their hands.
Live the Powwater values, represent the company in everything you do and constantly fly the flag.management (CRM) software programs, and Google Suite
You have to be a social media power user – a radically creative genius really and have a proven background building a quality online following for a business that is not afraid to try new things
Scale with a rapidly growing startup, with tons of opportunity for growth
Contribute to our mission and work in our dynamic and fast-paced team.
Competitive base salary based on experience
Ready? Come join us!
The need for this role is urgent, if the shoe fits, let’s talk…
Send an email stating why you’re the best fit for this role with your CV/Resume attached
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